Assessor Resource
SITXMPR006A
Participate in cooperative online marketing initiatives for the tourism industry
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to those working within the service industries and in particular to small tourism and hospitality businesses wishing to participate in cooperative marketing initiatives.
Protocols for participation will vary and this unit must therefore be tailored to meet the needs of local industry.
This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)